What is an infographic? Infographics have become so popular in the last couple of years. They are single, long graphics containing facts and statistics on a particular topic. There are infographics all over the Internet about drunken driving, social media usage, lawn care, and anything else that you can think of. Every business, brand, and product have created their own infographic. There’s several reasons why it can play a key component for your company:
1.) Viral Effect- If you have a great infographic and it’s distributed to the right social channels it can increase visibility by driving organic traffic to your site. These visitors will be more likely to see your brand, understand what you have to offer, and be a future evangelist for your brand.
2.) SEO Effect- One needs to see the internet space as one where links are everywhere. By creating an infographic, it gives the chance that one might like it, and embed the infographic on their site. This is huge for SEO purposes and one of the main reasons that people create infographic for link-baiting purposes.
The problem that many run into is that the size of a web infographic is not designed to be viewed on a mobile device. Regardless of whether someone is using a tablet or a smartphone, the infographic cannot be viewed without doing a lot of scrolling and zooming. If this is required to view the infographic, they are going to skip it entirely. Therefore, you should consider optimizing it for mobile devices.
Mobile infographics have arrived.
Mobile infographics are infographics that are optimized for mobile and tablet devices. With the rise of tablets and mobile phones, one should look into creating mobile infographic that are optimize for these platforms. This should be one of your goals for 2014 as it’s one of our goals for all our clients. It can get tricky as each social network has various different size requirements. Here are some great samples from our Instagram Account:
The extra work that you put into each infographic can be a big difference towards your campaign’s success. Here’s the correct size that you should use for each platform:
Facebook recommends three sizes: 398 x 296 px, 320 x 320 px, and 296 x 320 px.
Twitter recommends 375×375:
Google+ recommends 497×373:
Instagram recommends 612 x 612 px:
As a result of requiring different sizes for each social media campaign, you have to consider your demographic. You may decide that it is advantageous to work solely with one or two social media sites in order to reach your demographic so your primary focus your campaign on these social networks.
The Social Networks
By understanding a little bit more about the social networks and who uses them, you can determine if you want to launch your infographic on them. Even once you have gotten the right infographic, there are ways to optimize and promote yourself so that more people see the infographic and connect with you.
Google+ – This is Google’s form of social media that hasn’t taken off as big as the company had thought it would, but it will be mainstream soon. A Google Plus account is required for both YouTube comments and all Android devices (Google owns both YouTube and Android). Therefore, it’s smart to consider that Google Plus will only increase its’ status among the general public. For SEO purposes, Google Plus helps out with increase ranking in search.
Twitter – Twitter seems to be inhabitant by people who understand technology such as techies and teens, but it isn’t limited to them. You are limited to 140 characters, but you can share links and an image in your tweet. Optimize with a #hashtag of what you are talking about. You should embed an image in your tweet because more people will engaged with it since it takes more space in their Twitter stream and provides a visual component to what traditionally is text. Here’s an example of a tweet embed with an image:
Tumblr – The younger generation is using Tumblr as a way of sharing photos, quotes, and text with individuals with similar interest. It’s like Facebook, but instead you don’t follow your family or friends. Everyone that you follow is based off their interest. Therefore, target people who would be interested in your infographic. You can optimize by using these #hashtags to target these users.
Instagram – Many believe Instagram is the new Facebook. Many teen and “in the know” adult demographics are using this network. Facebook killed itself with too many ads and Instagram should be the main social network that you should be seeding your infographics. You can use #hashtags to target your particular niche.
Pinterest – Pinterest is a primarily female demographic. You will want to use red, pink, and pastel colors when you create an infographic and tailor it to this demographic to be sure you get the most out of your marketing efforts. Food, health, clothing, and wedding are some of the content that I have seen done real well in Pinterest. #Hashtags will also be effective.
Facebook – Facebook is one of the top social media networks. You can post long messages and include links and photos. They are beginning to use the #hashtag as a way to connect themes across multiple pages. Everyone is on it, including consumers and businesses. Did you know their are over 3 million Facebook Fanpages? One of our key components of our campaign is to seed your content in targeted Fanpages.
You never know where your mobile infographic is going to show up once you post it in one social network because all of the information can be shared across the networks. For example, you can link your Twitter and Facebook account. Once you post the infographic on Twitter, it can be shared on your Facebook page without you having to do a single thing.
Connecting with Your Demographic
You have to connect with the right demographic, which means you have to identify the age and gender of the people who are most likely to buy the product or service that you have to offer. If you are catering to the early 20s crowd, go with Tumblr. If you are catering to women in their 30s, then Pinterest may work better. If you have a product that you want to put in the hands of every man and woman, then choose Facebook and Twitter. Ultimately, you are in control of where your mobile infographic goes – and it needs to be an educated decision so you can maximize your efforts.
The infographic is going to be loaded with information. You cannot rely solely on a few facts placed into a message. The main reason is that people are very photo-centric in today’s day and age. A picture is worth a thousand words and therefore people would rather see a photo than read a thousand words. How are you going to deliver on what people want? In order to share the same facts through Twitter, you would have to compile at least 10 tweets thanks to the character maximum.
You cannot inundate people with posts just to get your message across. Not only will people stop following you if you hound them with things but they will also miss half of your messages. The News Feed or message stream isn’t just about you. It is about everyone else followed, too. Most people do not scroll backward to see what they missed over the course of the day.
The easiest way to respect the time of your potential clients and consumers is with a mobile infographic. You can provide them with the facts and get your point across quickly. If you have questions about mobile infographics, you can be one of the first to try out our infographic creation service by filling out the form in the link below: